Michelin, passionate about innovation, announces its entry into Web3 with the launch of the Michelin 3xplorer Club, a community linked to an exclusive NFT collection of 5,000 units. The Michelin 3xplorer Club will be a community open to all, in which owners of NFT format membership cards will have privileged access. This initiative reflects the brand's determination to continue exploring new horizons, conquering new frontiers and embarking on new adventures alongside its customers.

Les membres du Michelin 3xplorer Club détiendront une œuvre digitale unique représentant Bibendum. Ils pourront également, par tirage au sort ou en relevant les défis de la communauté, accéder à des expériences exclusives comme la soirée de révélation de la sélection du fameux Guide MICHELIN en présence des plus grands Chefs, vivre avec le Team MICHELIN Motorsport le centième anniversaire des 24 Heures du Mans ou des Grand Prix de MotoGP et découvrir Michelin comme vous ne l’avez jamais vu auparavant. Michelin est heureux de proposer ces expériences uniques à ses fans, et de renforcer ainsi sa relation avec
eux.

This NFT collection is the first step in Michelin's strategy in the Web3 world, and testifies to its desire to create new experiences for its customers, as well as to strengthen its relationship with its community.

For this project, Michelin worked with select partners such as Bulldog, a startup specializing in Web3 and NFT, Goeland Studio, a digital design agency specializing in virtual and augmented reality, and Exclusible, specialized in Web3 and metaverse experience design. Together, they have worked to create a unique NFT collection, reflecting the excellence and innovation associated with the Michelin brand. Discover Web3 with the Michelin Man and live unique experiences with Michelin, by joining the Michelin 3xplorer Club on Twitter!

"For more than 130 years, MICHELIN has been accompanying movement, for everyone and everywhere. Today, Web3 is the perfect place to bring together Bibendum's friends who are also fans of innovation," said Jean-François Laforge, Michelin Group Director of Brands and Commercial Communications.